' What's going on? I think it is the last step of a phenomenon that we can call "innovation generated by the masses". And there are only three things we need for this to come into circulation. You can imagine them as three indicators of a giant wheel. You start one, the wheel starts spinning. And the first thing you need is... A mass, a group of people who share a common interest. The bigger the mass, the more potential innovators there are. It is important, but in fact a lot of people in the crowd occupy these other roles. They create the ecosystem from which innovation emerges. The second thing you need is light. You need clarity, complete visibility of what people in that mass are most capable of, because that's how you learn and that's how you become aware of the power of participation. And third, it takes desire. You know, innovation is hard work. It's based on hundreds of hours of research, practice. In the absence of wills, nothing will happen. '
So explains Chris Anderson the viral power of video in driving innovation: https://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation/transcript?language=en#t-44000
It was the 2010 and the web was still all puppies, and piracy pornography.
Today there is no brand that does not invest at least in a video platform, every day Facebook develops over 4bn video views and it seems that the traffic generated by the videos will represent 80% of the total Internet traffic by 2018.
Children learning to dance watching Youtube and end up performing at the Oscar ceremony and the list of YouTubers who invent a profession with video tutorials stretches more and more (Https://en.wikipedia.org/wiki/List_of_YouTubers).
There is also an explanation given by the neuroscience, on why the information via video is more effective, faster and because 1 minute of video corresponds to 1.8 million of words. It is discussed in less populative terms in this beautiful book by Vittorio Welsh and Michele Guerra, the empathic screen. Cinema and Neuroscience, recently released for Raffaello Cortina (http://www.amazon.it/Lo-schermo-empatico-Cinema-neuroscienze/dp/8860307767) .
It is here that we advance the hypothesis of ' incarnate simulation ' that makes us identify with what happens on the screen, with what combines the protagonist of a film. It is a new model of perception for which my motor system activates as it would if it were me, and not a two-dimensional character, to experience the situations represented in the video. Thanks to Mirror Neurons .
And that's why we've been passionate right from the start to the role of Mirror Neurons In the rehabilitation and their application in ACTION OBSERVATION THERAPY: Since we have told our experience here http://www.ted.com/talks/roberto_d_angelo_francesca_fedeli_in_our_baby_s_illness_a_life_lesson# It's been a long time, almost 3 years, and today the imagined solution is going to become reality, with Mirrorable http:// FightTheStroke . org/mirrorable2016/.
So when some experts remind us that ' entrepreneurs do not go around doing videos or attending conferences ', I think we should just prescribe a few hours of TED, at least one hour a day of video to remove the clichés that block Innovation.
The most beautiful ripple effect generated to date thanks to a trivial video of 6 '? Inspire a mom in China and put her in touch with us and with a community of other parents and doctors who are trying to help her young survivor to stroke: it seems little?